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Retail & e-commerce

Answer product questions, capture purchase intent and follow up on the channels your shoppers use.

Product guidance from maintained knowledge

Purchase requests and follow-up in one thread

Consent-based offers to eligible segments

See how it fits

From the blog WhatsApp Business for Companies: Complete Guide Read the article

Website live chat

Turn website visitors into conversations

One script tag adds a branded chat widget to your site. Visitor messages create a web-chat contact and conversation in the shared inbox, ready for the team or a configured AI agent.

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One-script install

Paste the generated script, then configure the widget title, subtitle, greeting, theme colour, teaser and allowed origins. The chrome follows your company language in Arabic RTL or English LTR.

A flow can greet first

An optional conversation-start flow can show a greeting or button menu when the visitor opens chat, then route the resulting conversation under your rules.

Identity stays explicit

Web chat keeps a visitor session and history. Optional pre-chat details or the email form can capture known identity; WhatsApp remains a separate reach option rather than an automatic continuation.

How it works

1
Add the widget from Settings → Channels and paste one script tag into your site.
2
Choose the appearance, company language, allowed origins and any greeting or opening flow.
3
Test the widget on your real site, including content-security rules, mobile layout and attachments.
4
Route the web-chat conversation to a team or an enabled AI agent, then keep later replies in that web-chat session.

Best fit

Teams that want website conversations, contact history and inbox ownership in the same application as their other connected channels.

Set up deliberately

Create an active web-chat channel and copy its generated embed script.
Configure appearance, language, pre-chat or reach options, and permitted website origins.
Choose team routing, business-hours behavior and any flow or AI assignment, then test end to end.

Confirm before launch

The widget does not automatically turn an anonymous visitor into a verified email or phone identity.
Web-chat history does not automatically move into a WhatsApp or email thread; plan identity and follow-up separately.
AI, flows and files depend on their own configuration, plan allowance and provider requirements.

Website live chat

Common questions

How hard is it to install the widget?

Paste the generated script before </body> on WordPress, Shopify or a custom site. Then verify the active channel, allowed origins, content-security policy, caching and mobile layout on the actual domain.

Do visitors need an account to chat?

No. The widget can open an anonymous visitor session and create a web-chat contact from the first message. Ask for pre-chat details when you need a known name, email or phone.

Can the AI agent answer website chats?

Yes, when the company has AI access and an enabled agent is assigned directly or by a flow. Knowledge, actions, language and human handoff still need to be configured and tested.