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Answer Facebook and Instagram comments from the inbox

Comments on your Facebook Page and Instagram posts arrive next to your direct messages. Reply in public, move the customer to a private message, or let a flow answer the comments that ask the same thing.

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Comments beside messages

A comment opens its own conversation in the shared inbox, marked as a comment, so the team sees who wrote, on which post, and what was already answered.

Public reply or private message

Answer under the post for everyone to read, or send the commenter a private message and continue the conversation there.

Automate the repeated questions

A comment can start a flow: reply to “price?” comments with a private message, label the contact, or assign the conversation to sales.

How it works

  1. 1

    Connect your Facebook Page or Instagram business account from Settings → Channels.

  2. 2

    Choose which comments open conversations and which team or agent owns them.

  3. 3

    Start from the comment-to-private-message flow template, or build your own on comment triggers.

  4. 4

    Test on a real post: a public reply, a private reply and a flow run, before you promote the post.

Best fit

Businesses whose posts and ads collect questions in the comments and who want those questions answered as fast as their direct messages.

Set up deliberately

  • Connect the Page or Instagram account with the permissions comment access needs.
  • Decide who owns comment conversations and how quickly they should be answered.
  • Publish the flows you want for repeated comments, then check them on a live post.

Confirm before launch

  • Comments depend on Meta’s permissions for your app and account, and Meta’s rules limit when a private reply can be sent.
  • Comments on posts you do not own, and comments Meta hides or deletes, do not reach the inbox.
  • A flow replies only to the triggers you publish; everything else waits for a person.
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Common questions

Which comments reach the inbox?

Comments on the Facebook Page and Instagram business account you connect, as far as Meta’s permissions for your account allow.

Can I reply privately to a comment?

Yes. You can send the commenter a private message and continue there, within the limits Meta sets for private replies.

Can a flow answer comments automatically?

Yes. Comment triggers can start a flow, for example to send a private message to everyone who asks for the price. It replies only to the triggers you publish.

Do comment conversations count like messages?

They sit in the same inbox with the same assignment, notes and reports, marked as comments so the team can filter them.

Works even better together

Website live chat A chat widget on your site in one script tag Omnichannel inbox WhatsApp, Instagram, Messenger and more in one place Contact management One record per customer, with fields and merges

How Labeeq connects conversations and follow-up

Each capability supports a different part of the customer workflow.

Omnichannel team inbox Bring WhatsApp, Instagram, Messenger, Telegram, email and web chat into one workspace, with assignment, notes and team replies. Omnichannel team inbox An AI teammate Answers from maintained knowledge in a configured language, runs enabled actions, and hands the conversation to a human under your rules. An AI teammate Sell and fulfil in chat Keep a catalogue with stock, let an AI agent or your team take the order in the conversation, then move it from new to delivered and message the customer at each step. Sell and fulfil in chat CRM & pipeline Keep contact history beside separate deals, values, outcomes and the lifecycle stages your team defines. CRM & pipeline Flows & automation Use visual triggers, conditions and actions to route, qualify, reply and escalate without writing code. Flows & automation Campaign outreach and replies Send approved WhatsApp templates to filtered audiences, then handle campaign replies in the shared inbox. Campaign outreach and replies Insight, not guesswork Review conversation volume, response and resolution times, team workload and the report filters available to your plan. Insight, not guesswork Lead capture and follow-up Keep enquiries from connected channels with the contact record, then use configured AI, routing, deals and tasks to manage the next step. Lead capture and follow-up Organised for busy periods Use ownership, team routing, statuses and workload reporting to keep peak-hour conversations visible and accountable. Organised for busy periods Sign-in and access controls Use encrypted connections, optional two-factor sign-in and passkeys, roles, phone masking and private-file checks as part of your security process. Sign-in and access controls

See it working on your own conversations.

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