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WhatsApp pricing calculator

Estimate what Meta will charge you for WhatsApp messages each month, before you commit to a platform.

Free, no sign-up, nothing stored.

Authentication messages
One-time passwords and verification codes. $0.00
Authentication — international
Codes sent to this market from a WhatsApp number registered in another country. $0.00
Utility messages
Order updates, appointment reminders, receipts. $0.00
Marketing messages
Offers, launches, re-engagement — the ones you start. $0.00
Estimated monthly Meta cost
$0.00 per month
Authentication messages $0.00
Authentication — international $0.00
Utility messages $0.00
Marketing messages $0.00
Eligible service-window replies shown at $0 $0.00

An estimate from the Meta rate card checked on the date below. Actual charges and billing depend on current Meta rules, message category, destination, service window, volume tier, taxes and your WhatsApp provider or billing setup. Labeeq subscription prices exclude channel and provider fees. Rates checked on 17 Aug 2026.

Some service-window messages are free

Under the current rate rules, eligible free-form replies and qualifying utility messages inside the customer-service window may carry a zero Meta rate. Other templates or provider fees may still be chargeable.

Template pricing is category-based

The estimate applies the listed market and category rate per message. Current eligibility, tiers, service-window rules and provider billing can change the actual charge.

Labeeq is separate

Your Labeeq subscription covers the included product and usage allowances. Meta, a BSP or another channel provider may bill messaging and related fees according to your setup.

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