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Notes on running a business over messaging

Practical writing about WhatsApp, customer conversations and the small operational habits that make them profitable.

Latest WhatsApp

WhatsApp Business for Companies: Complete Guide

A practical guide to choosing the right WhatsApp setup, organizing replies and teamwork, and knowing when your business needs the WhatsApp Business Platform.

L Labeeq Team · 19 August 2026 · 14 min read
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WhatsApp

WhatsApp Business API Pricing in 2026: Full Cost Guide

A practical WhatsApp API pricing guide for Egypt and the region: message categories, the 24-hour window, Meta...

L Labeeq Team · 16 Aug 2026 · 15 min read
Automation and AI

WhatsApp Chatbot Guide for Business in 2026

A practical guide to building an official WhatsApp chatbot: rules or AI, Cloud API, conversation design, knowl...

L Labeeq Team · 11 Aug 2026 · 16 min read
Customer Service

Customer Service on WhatsApp: A Practical Team Guide

A practical guide to running customer service on WhatsApp: inbox ownership, routing, priority, SLAs, replies,...

L Labeeq Team · 7 Aug 2026 · 15 min read
Marketing and Sales

WhatsApp Marketing: A Practical Campaign Guide

A practical WhatsApp marketing guide covering consent, audience segmentation, templates, timing, automation, m...

L Labeeq Team · 3 Aug 2026 · 16 min read
CRM and Sales

WhatsApp CRM: From Conversation to Closed Deal

A practical guide to WhatsApp CRM covering customer identity, qualification, routing, pipeline stages, follow-...

L Labeeq Team · 29 Jul 2026 · 21 min read
Customer Service

Shared Inbox: Manage Customer Conversations as One Team

A practical shared inbox guide covering channel organization, routing, ownership, capacity, reply collisions,...

L Labeeq Team · 25 Jul 2026 · 23 min read
Customer Service

Omnichannel Customer Service: A Practical Guide

A practical guide to unified customer service across WhatsApp, Instagram, email, web chat, and phone with shar...

L Labeeq Team · 20 Jul 2026 · 23 min read
Artificial Intelligence

AI Customer Service Agent: From Answers to Action

A practical guide to safe AI customer service agents: knowledge, tools, authorization, human handoff, testing,...

L Labeeq Team · 15 Jul 2026 · 25 min read
CRM and Sales

Sales Automation: Turn Conversations into Deals

A practical sales automation guide from lead capture and qualification through routing, follow-up, pipeline, p...

L Labeeq Team · 11 Jul 2026 · 26 min read

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