Both products offer a shared inbox, automation and AI. Compare Labeeq’s Arabic interface, built-in sales pipeline and orders with Trengo’s European omnichannel inbox, built-in voice and broad integration catalogue.
Availability may depend on plan, channel, provider and configuration. Where a checkmark would oversimplify, the cell explains the boundary.
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Trengo | |
|---|---|---|
| Channels & inbox | ||
| WhatsApp via the official API | ||
| Instagram and Facebook | ||
| Email, SMS and Telegram | Listed in its channel guide; availability depends on plan | |
| Website chat widget | ||
| Voice calls in the inbox | Trengo Voice: add-on on Boost and Pro, fully included on Enterprise | |
| LINE, WeChat and Viber | Its own blog says LINE and Viber are not possible; custom channels via API on Pro and higher | |
| TikTok | Not yet; on our roadmap | Listed on its integrations page |
| Arabic & local fit | ||
| Arabic product interface with RTL | Arabic is not among its listed site languages; verify the inbox UI and RTL in trial | |
| Arabic AI replies | Arabic, English or match the customer; test your dialect | AI agent lists 70+ languages; test Arabic and your dialect |
| Published subscription pricing in regional currencies | Billed in euros | |
| AI | ||
| AI agent answering from your knowledge | ||
| Configured agent actions | Orders, inquiries, assignment, labels, fields, lifecycle, notes, follow-ups, close and flows | Labels, actions and live data lookups; third-party API actions on Pro and higher |
| AI pricing | Included credits on every plan; monthly limits apply | €0.25 per AI conversation billed yearly, €0.30 billed monthly |
| Voice AI agent | AI Agents on Trengo Voice calls | |
| CRM, automation & campaigns | ||
| Contacts with full history | Contacts per channel, merged into customer profiles | |
| Sales tracking model | Several weighted pipelines with products, quotes and won/lost reasons, plus inquiries and lead scores | Deals shown from Pipedrive or Salesforce integrations; verify a native pipeline in trial |
| Internal follow-up work | Tasks, calls and meetings on one calendar, personal booking links and Cal.com bookings | AI appointment-scheduling skill; verify a task calendar in trial |
| Visual automation builder | Every plan; monthly trigger allowance applies | Rules, Flowbots billed as an add-on, and AI Journeys in beta |
| Broadcasts and sequences | Eligible channels; plan and provider limits apply | Broadcasting is a paid add-on on every plan; verify sequences in trial |
| Social publishing & comments | ||
| Schedule posts to Facebook and Instagram | Content studio drafts with AI and publishes or schedules to connected Pages and Instagram accounts once Meta’s publishing permission is on | Not documented in its help centre |
| Facebook and Instagram comments in the inbox | Public reply or private message from the inbox; depends on Meta’s comment permissions | Comments arrive in the inbox with public replies; verify private replies in trial |
| Comment automation | Comment triggers start flows, such as a private reply to “price?” comments | Verify in trial |
| Commerce & orders | ||
| Product catalogue with stock | Products with variants, prices and stock, plus a low-stock threshold | Shopify, WooCommerce, Magento 2 and Wix integrations; no native catalogue documented |
| Order board and status messages | Board from new to delivered, with a customer message on each status you choose | Order lookups in connected shops; no native order board documented |
| WhatsApp catalogue and cart | A connected WhatsApp catalogue cart becomes an order | Verify in trial |
| AI agent takes orders | Quotes only catalogue prices and places the order after the customer confirms | AI skills answer order-status, return and stock questions |
| Platform | ||
| Public API and webhooks | Selected supported routes on every plan; monthly limits apply | REST API and webhooks; custom integrations on Pro and higher |
| Automation connectors | Zapier or n8n through a configured link or webhook/HTTP setup | Official Zapier integration; Make with AI Journeys |
| HubSpot and Salesforce | A built-in CRM instead: deals, pipelines and companies live inside Labeeq | HubSpot, Salesforce, Pipedrive and Zoho CRM integrations |
| Several workspaces in one account | Plan, seats and AI credits pooled across branches or brands | Verify in trial |
| Mobile app | iPhone and Android app in testing; waitlist open | Progressive web app, used without an app-store download |
| Free trial | 14 days, no card | 7 days, no card |
These links support the competitor claims above. Labeeq claims are tied to the live product and pricing catalogue in this site.
From 499 EGP/month — 14-day free trial, no card. Plus includes three seats and offers paid extras; Pro and Max list unlimited seats.
See pricingBoost is €299/month billed yearly or €349 billed monthly; Pro is €499/month billed yearly or €599 billed monthly; Enterprise is custom. Extra conversations, the AI surcharge, broadcasting and voice are charged on top, and the trial is 7 days with no card.
Reviewed against Trengo's official public pages on 21 October 2026. Recheck before buying because plans change.
Trengo is a mature European omnichannel inbox. It has built-in voice with IVR, queues, number porting and AI on calls, a broad e-commerce and CRM integration catalogue, ready-made AI skills for order and return questions, deep help-centre and developer documentation, and WhatsApp coexistence. If calling or those integrations matter most, it may be the better fit.
Each capability supports a different part of the customer workflow.
An AI teammate
Answers from maintained knowledge in a configured language, runs enabled actions, and hands the conversation to a human under your rules.
Sell and fulfil in chat
Keep a catalogue with stock, let an AI agent or your team take the order in the conversation, then move it from new to delivered and message the customer at each step.
CRM & pipeline
Run deals on weighted pipelines with their contacts, company, products, quotes and next step, and see why you win and lose.
Flows & automation
Use visual triggers, conditions and actions to route, qualify, reply and escalate without writing code.
Campaign outreach and replies
Send approved WhatsApp templates to filtered audiences, then handle campaign replies in the shared inbox.
Insight, not guesswork
Review conversation volume, response and resolution times, team workload and the report filters available to your plan.
Lead capture and follow-up
Keep enquiries from connected channels with the contact record, then use configured AI, routing, deals and tasks to manage the next step.
Organised for busy periods
Use ownership, team routing, statuses and workload reporting to keep peak-hour conversations visible and accountable.
Sign-in and access controls
Use encrypted connections, optional two-factor sign-in and passkeys, roles, phone masking and private-file checks as part of your security process.
Evaluate it when built-in voice, a European vendor, ready-made e-commerce AI skills or its Shopify, WooCommerce, HubSpot, Salesforce and Pipedrive integrations are central. Check the conversation volume, add-ons and plan gates against your exact setup.
Export the contacts you are allowed to retain and map them into Labeeq, but do not assume conversations, rules, flowbots, AI setup or every field will transfer. For WhatsApp, verify Meta business access, WABA and number eligibility, provider billing and templates before scheduling a tested cutover.
Its plans include a set number of conversations, with extra packs and a per-conversation AI surcharge on top. Labeeq plans include monthly allowances for active contacts, campaigns, automation, API use and AI credits, so compare the same workload on both.
Labeeq’s interface is available in Arabic and English with RTL. Trengo’s public site does not list Arabic, so check its inbox language and right-to-left layout during the trial if your team works in Arabic.
Treat Meta’s WhatsApp charges as separate from either subscription. Trengo’s pricing page notes free service messages up to a monthly limit per number before Meta’s rates apply; confirm your own countries, categories and volumes on both sides.
Use Labeeq’s website widget or a secondary channel for a side-by-side workflow test. Do not assume one WhatsApp API number can be connected to both platforms at once; plan coexistence or migration against your Meta and provider setup.
Use the website widget or a secondary channel during the free trial. Plan any main WhatsApp-number migration separately.