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Retail & e-commerce

Answer product questions, capture purchase intent and follow up on the channels your shoppers use.

Product guidance from maintained knowledge

Purchase requests and follow-up in one thread

Consent-based offers to eligible segments

See how it fits

From the blog WhatsApp Business for Companies: Complete Guide Read the article

Leads & inquiries

Know where every lead came from and who follows it up

Conversations from ads, lead forms and your website open an inquiry with its source attached. Owner rules hand it to the right teammate, a lead score shows who is ready, and one click turns it into a deal.

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The source stays with the lead

Click-to-WhatsApp, Messenger and Instagram ad referrals, Google Ads lead forms and website visits with UTM tags and click IDs are recorded as touches. The contact, the inquiry and the deal show where the lead came from, even when a website visitor moves to WhatsApp.

The right owner, quickly

Ordered rules match the ad source, channel, campaign, form and language, and pick a teammate or team by round robin or least busy. A response target marks the inquiries nobody answered in time as late and tells their owner.

One queue for sales

Inquiries move through new, contacted, qualified, converted or lost with a reason. Home lists what needs you, an AI agent can open an inquiry from the chat, and converting one opens a deal that keeps its source.

How it works

1
Choose the channels where every new conversation should open an inquiry; conversations that come from an ad always do.
2
Add owner-routing rules and, if you want one, a response target in minutes.
3
Connect a Google Ads lead form to its webhook, and let the website widget carry UTM tags and click IDs into the chat.
4
Work the queue from the inquiries list or Home, mark each inquiry contacted, qualified or lost, and convert the good ones into deals.

Best fit

Businesses that pay for ads or run campaigns and want every lead answered quickly, owned by someone and traced back to what brought it.

Set up deliberately

Agree what counts as contacted, qualified and lost, and add the lost reasons your team will use.
Name campaigns and UTM tags consistently, because routing rules and source reports read them.
Review the lead-score weights in Settings before you rely on them; the defaults add points for contact details, ad origin and engagement.

Confirm before launch

Attribution only knows what the ad platform, the form or the link passes on; a lead who arrives without a referral or tag has no source recorded.
Meta lead-ad forms are not connected yet; Google Ads lead forms arrive through a webhook key for each source.
The lead score is a set of rule-based points you can tune, not a prediction of who will buy.

Leads & inquiries

Common questions

What opens an inquiry?

A conversation that came from an ad or a lead form always opens one. Other new conversations open one only on channels where you switch it on, and comment threads never do. A teammate, a flow step, an AI agent or the API can also open one; flows and AI agents skip contacts who already have an open inquiry.

How is the lead’s source tracked?

Labeeq records the ad, campaign, form, landing page, referrer, UTM tags and click IDs it receives as a touch, keeps the contact’s first and latest touch, and copies the touch to the inquiry and the deal. When a website visitor taps Open WhatsApp, a short reference code links the WhatsApp chat back to that visit.

Can leads be assigned automatically?

Yes. Lead-routing rules match the ad source, channel, campaign name, form and contact language and hand the inquiry or deal to their teammates or team by round robin or least busy. With no matching rule it stays unassigned.

What is the lead score?

Points for fit, such as an email, a phone, a linked company or an ad origin, and for engagement, such as recent messages, open inquiries, deals and orders. You can switch it off or change any weight, and use the score in filters, segments and flows.

Can I send results back to Meta?

Yes, for click-to-chat ads. Connect Meta Conversions with your dataset and access token and switch on click-to-chat results; deals and orders from those chats are then sent to the Conversions API once each. Your Meta app needs the matching events permissions.

Is there a report for inquiries?

Reports → Inquiries shows new, converted, open and lost inquiries, the conversion rate, the average time to the first reply and a table by source.