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Product comparison

Labeeq vs Unifonic

Both products serve Arabic-speaking customers over WhatsApp and other channels. Compare Labeeq’s self-serve inbox, built-in CRM and orders with Unifonic’s enterprise messaging, voice and Arabic-first conversational AI.

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Unifonic vs Labeeq: feature by feature

Availability may depend on plan, channel, provider and configuration. Where a checkmark would oversimplify, the cell explains the boundary.

Labeeq Unifonic
Channels & inbox
WhatsApp via the official API Yes, at 25 messages a second, or 50 on Intelligence
Instagram and Messenger Engagement and higher; Instagram covers direct messages
Email and SMS
Telegram Not listed on its channel pages
Website chat widget Web and in-app chat
Voice calls Inbound and outbound voice with routing and IVR
LINE, WeChat and Viber Not listed on its channel pages
TikTok Not yet; on our roadmap Not listed on its channel pages
Arabic & local fit
Arabic product interface with RTL Arabic site and an RTL Arabic mobile agent app; verify the web console in a demo
Arabic AI replies Arabic, English or match the customer; test your dialect Arabic-first AI, with chatbots in Arabic, English and Urdu; test your dialect
Published subscription pricing in regional currencies Published in dollars, excluding tax
Regional product focus Arabic/English workflows and regional currencies Founded in Saudi Arabia, with offices in Riyadh, Dubai, Cairo, Amman and Lahore
AI
AI agent answering from your knowledge AI Chatbot on the custom-priced Intelligence plan
Configured agent actions Orders, inquiries, assignment, labels, fields, lifecycle, notes, follow-ups, close and flows Agentic Care acts through connected CRM, ticketing, billing and logistics systems, with human approval for high-risk actions
AI pricing Included credits on every plan; monthly limits apply No published AI pricing; contact sales
Voice AI agent Agentic Care covers voice as well as chat
CRM, automation & campaigns
Contacts with full history Built-in CRM and conversation history in the Agent Console
Sales tracking model Several weighted pipelines with products, quotes and won/lost reasons, plus inquiries and lead scores Customer profiles and segments in Audience; verify deals and pipelines in a demo
Internal follow-up work Tasks, calls and meetings on one calendar, personal booking links and Cal.com bookings Verify tasks and booking in a demo
Visual automation builder Every plan; monthly trigger allowance applies Flow Studio on Intelligence
Broadcasts and sequences Eligible channels; plan and provider limits apply Campaigns on WhatsApp, SMS, voice, web chat, Messenger and push; 10,000 or 20,000 campaign messages a month on Connect and Engagement
Social publishing & comments
Schedule posts to Facebook and Instagram Content studio drafts with AI and publishes or schedules to connected Pages and Instagram accounts once Meta’s publishing permission is on Not listed on its official pages
Facebook and Instagram comments in the inbox Public reply or private message from the inbox; depends on Meta’s comment permissions Its Instagram page covers direct messages; verify comments in a demo
Comment automation Comment triggers start flows, such as a private reply to “price?” comments Verify in a demo
Commerce & orders
Product catalogue with stock Products with variants, prices and stock, plus a low-stock threshold WhatsApp Product Catalogue; no native stock documented
Order board and status messages Board from new to delivered, with a customer message on each status you choose Shopify, Salla, Zid and WooCommerce integrations; no native order board documented
WhatsApp catalogue and cart A connected WhatsApp catalogue cart becomes an order Customers browse and buy inside WhatsApp from the catalogue
AI agent takes orders Quotes only catalogue prices and places the order after the customer confirms Agentic Care handles order tracking and returns through connected systems
Platform
Public API and webhooks Selected supported routes on every plan; monthly limits apply Developer documentation, with webhooks for the chatbot
HubSpot and Salesforce A built-in CRM instead: deals, pipelines and companies live inside Labeeq Both listed on its integrations hub
Several workspaces in one account Plan, seats and AI credits pooled across branches or brands Verify in a demo
Mobile app iPhone and Android app in testing; waitlist open AgentApp for iOS and Android
Free trial 14 days, no card No trial listed; request a demo
Check the official sources

These links support the competitor claims above. Labeeq claims are tied to the live product and pricing catalogue in this site.

Unifonic pricing Unifonic platform Agentic customer care WhatsApp channel About Unifonic

The plans, side by side

Labeeq
Plus 499 EGP/mo
Pro 1,299 EGP/mo
Max 2,499 EGP/mo

From 499 EGP/month — 14-day free trial, no card. Plus includes three seats and offers paid extras; Pro and Max list unlimited seats.

See pricing
Unifonic

Connect is listed at $499/month and Engagement at $999/month; Intelligence, which adds the AI Chatbot, Flow Studio and the advanced Agent Console, is custom. Prices exclude tax, usage above the plan limits is billed as extra consumption, and no free trial is listed.

  • Connect — $499/month · SMS, voice, email and WhatsApp · 10,000 campaign messages a month · basic support
  • Engagement — $999/month · adds Messenger and Instagram · 20,000 campaign messages · 5,000 chatbot sessions a month · 1 basic Agent Console seat
  • Intelligence — custom · AI Chatbot, advanced Agent Console, Flow Studio, Audience and Authenticate · 50 WhatsApp messages a second
  • Usage above the plan limits and taxes are billed on top of the subscription

Reviewed against Unifonic's official public pages on 21 October 2026. Recheck before buying because plans change.

Where Labeeq may fit better

A self-serve start

  • Labeeq starts with a 14-day free trial and no card; Unifonic’s pages lead with a demo request.
  • Labeeq publishes subscription prices in several supported regional currencies, including SAR and AED views.
  • The website widget or a secondary channel lets you test the workflow before moving a main number.

CRM and orders built in

  • Native deals on weighted pipelines track commercial opportunities beside the conversation.
  • A product catalogue with stock and an order board keep the sale in the same place.
  • Assigned tasks, the activity calendar and booking links keep the next step beside the contact or deal.

Plan shape for a small team

  • Labeeq’s Plus plan includes three seats, and Pro and Max list unlimited seats.
  • Every Labeeq plan includes the AI agent, the flow builder and campaigns, with usage limits shown separately.
  • Unifonic keeps its AI Chatbot and Flow Studio on the custom-priced Intelligence plan.
And to be fair

Unifonic is an established regional enterprise vendor, founded in Saudi Arabia in 2006. It has native SMS, voice and IVR, OTP and identity verification, Arabic-first AI with audit and approval controls, high-throughput WhatsApp sending and direct Salla and Zid integrations. For large or regulated enterprises that need voice, OTP and an account team, it may be the better fit.

How Labeeq connects conversations and follow-up

Each capability supports a different part of the customer workflow.

Omnichannel team inbox Bring WhatsApp, Instagram, Messenger, Telegram, email and web chat into one workspace, with assignment, notes and team replies. Omnichannel team inbox An AI teammate Answers from maintained knowledge in a configured language, runs enabled actions, and hands the conversation to a human under your rules. An AI teammate Sell and fulfil in chat Keep a catalogue with stock, let an AI agent or your team take the order in the conversation, then move it from new to delivered and message the customer at each step. Sell and fulfil in chat CRM & pipeline Run deals on weighted pipelines with their contacts, company, products, quotes and next step, and see why you win and lose. CRM & pipeline Flows & automation Use visual triggers, conditions and actions to route, qualify, reply and escalate without writing code. Flows & automation Campaign outreach and replies Send approved WhatsApp templates to filtered audiences, then handle campaign replies in the shared inbox. Campaign outreach and replies Insight, not guesswork Review conversation volume, response and resolution times, team workload and the report filters available to your plan. Insight, not guesswork Lead capture and follow-up Keep enquiries from connected channels with the contact record, then use configured AI, routing, deals and tasks to manage the next step. Lead capture and follow-up Organised for busy periods Use ownership, team routing, statuses and workload reporting to keep peak-hour conversations visible and accountable. Organised for busy periods Sign-in and access controls Use encrypted connections, optional two-factor sign-in and passkeys, roles, phone masking and private-file checks as part of your security process. Sign-in and access controls
Labeeq vs Unifonic

Common questions

Who is Unifonic actually best for?

Evaluate it when you are a large or regulated business that needs SMS and voice at scale, OTP and identity verification, high WhatsApp throughput, Arabic-first AI with approval controls or an account-managed rollout.

How do I switch from Unifonic?

Export the contacts you are allowed to retain and map them into Labeeq, but do not assume conversations, flows, chatbot setup or every field will transfer. For WhatsApp, verify Meta business access, WABA and number eligibility, templates and billing with both providers before scheduling a tested cutover.

Is Labeeq’s AI good in Arabic?

Labeeq’s agent can reply in Arabic, English or the customer’s language. Unifonic also centres Arabic-first AI. On both, test your real dialects, terminology and handoff rules before launch.

Why does Labeeq cost less on the entry plan?

The products have different scope: Unifonic bundles enterprise messaging volumes, voice and support tiers. Compare the exact seats, channels, message volumes, AI and provider charges you need rather than treating the starting price as the total cost.

Are WhatsApp charges included in either subscription?

Treat Meta’s WhatsApp charges as separate from the workspace subscription. Unifonic bills usage above its plan limits as extra consumption; confirm the same countries, categories and volumes on both sides.

Can I run both during a trial?

Use Labeeq’s website widget or a secondary channel for a side-by-side workflow test. Do not assume one WhatsApp API number can be connected to both platforms at once; plan coexistence or migration against your Meta and provider setup.

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Test the workflow before you move

Use the website widget or a secondary channel during the free trial. Plan any main WhatsApp-number migration separately.

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